Tech gadgets can be big selling tools for automakers (when they work properly, that is). Unfortunately, many of the newest, glitziest gizmos are only available on new cars -- often, new, expensive cars.
Case in point: the BMW i8, the predecessor of which first flaunted its features in the 2011 film Mission: Impossible -- Ghost Protocol. As much as we lust after its creature comforts, though, we're sadly unable to shell out its $135,000 sticker price.
Now, in a new, three-part ad campaign, BMW brings us good news and bad.
The good news is that BMW is making some of the i8's technology available on other, less costly models. That technology includes:
- The Surround Camera System, which uses a ring of cameras to offer drivers 360-degree visibility. In addition to the i8, it's available on the BMW X3 as an add-on to the $2,850 Driver Assistance package;
- LED headlights, which dim and brighten in response to ambient lighting and which turn when the vehicle corners to offer a better view of the road. They can be found on the BMW 5-Series as part of the $1,900 Lighting package; and,
- The Full-Color Head-Up Display (video embedded above), which offers a speedometer, navigation, alerts about current speed limits based on the car's location, and more. It comes in a few different configurations on both the i8 and the BMW 3-Series, from $950.
The bad news? That HUD looks nothing like the windshield-smothering one in Mission: Impossible.