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In base trim, the 2015 Cadillac ATS Coupe will have a starting MSRP of $38,990 when equipped with the manual transmission. That's $1,430 less than the current 2014 CTS Coupe, and a $5,000 premium over the base 2014 ATS Sedan.
This pricing puts the 2015 Cadillac ATS Coupe in an even more competitive spot against rivals like the BMW 4-Series, Audi A5 and the current Mercedes-Benz C-Class Coupe offering more power for less money. In base form, the ATS Coupe will cost $2,985 less than a BMW 428i, $905 less than an Audi A5 and $135 less than the Mercedes C250 Coupe. Even better for the Cadillac, the starting prices of its rivals all include engines with far less output than the ATS Coupe’s base 272-hp 2.0-liter turbo four – the ATS Coupe will not offer the 202-hp 2.5-liter four-cylinder that comes standard in the ATS Sedan.
2015 Cadillac ATS Coupe - 2014 Detroit Auto Show live photos
Despite revealing the starting price of the new ATS Coupe, Cadillac has not yet released the pricing or information for any higher trim levels or options including the more powerful 321-hp, 3.6-liter V-6, the available all-wheel drive or the six-speed automatic transmission. Pricing for these options and other features will come closer to the launch of the coupe, later this year.