Public Shaming With Billboards: Any Less Likely To Text And Drive?

March 29, 2014
Distracted-driving texters caught in the act - TWITSpotting.com

Distracted-driving texters caught in the act - TWITSpotting.com

Imagine going out on the town with the boss, and seeing... yourself, caught in the act, texting while driving.

That's what's happening in the San Francisco Bay Area, where a graphic designer, Brian Singer, has received a lot of media attention for purchasing space on Billboards to share his pictures, snapped in public.

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Singer has a site called Texting While In Traffic (TWITSpotting.com) where he gathers these pictures of people in active traffic lanes focusing more on their devices than on vehicle control.

In Califonia it's a $76 fine—as well as a primary offense, which means that an officer can stop you and issue a citation even if you're not violating any other rule.

Distracted-driving texters caught in the act - TWITSpotting.com

Distracted-driving texters caught in the act - TWITSpotting.com

Social pressure appears to be the goal of the project. Of course, the billboards don't name names, but there's a possibility that your friends, coworkers, or even boss will recognize you, caught in the act.

The eleven Bay Area billboards are in place into early April. And then, perhaps a safety organization will step up.

Is this an effective method to broaden awareness of a dangerous issue, or is it a voyeuristic sort of public shaming? Let us know in your comments below.

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