2010 Lexus ES 350
The penalty is the largest one ever imposed on an automaker. But as a number of financial outlets have reported, it's unlikely to affect Toyota's operations—including vehicles and pricing—in any way.
With Toyota's balance sheet showing nearly $60 billion in reserves—far more than what Ford, GM, or VW have on hand—the automaker isn't at all cash-starved.
U.S. Attorney General Eric Holder emphasized the punitive nature of the settlement. Holder accused Toyota of a cover-up, and said that it had treated a public safety issue "as if it were a public relations problem.”
“Specifically, we have taken a number of steps that have enabled us to enhance quality control, respond more quickly to customer concerns, strengthen regional autonomy and speed decision-making,” assured chief legal officer Christopher Reynolds earlier this week, in a release.
Toyota has already paid out millions in civil fines and settlements to owners of affected vehicles, which have never been determined to have any defects in the electronic “drive-by-wire” throttle, as accused at an earlier point, but rather a mechanical issue with accelerator pedals that could be trapped by floor mats.
The recall estimate already cost the automaker in the vicinity of $2 billion—and that was before any such settlements.
Part of that went to a different $1.2 billion class-action settlement in 2012 that had reimbursed owners, in part, for a supposed loss in resale value—now termed in the settlement as a “period of diminished value of the Subject Vehicles.” Since then, various valuation companies have found no long-term loss in the value of affected Lexus and Toyota vehicles, however.Meanwhile, the Lexus ES 350, one of the highest-profile cases affected by the issue and the ensuing public-relations nightmare, continues to sell well; it and the Lexus brand have been named best resale values by Kelley Blue Bookf or several years in a row.