Tesla, Hyundai, Cadillac, Are The Most-Loved Vehicles In America

February 18, 2014

How do you feel about your car? Your toaster? Your television?

No, how do you REALLY feel about them? Do they satisfy you? Meet your needs? Turn you on? Could you quantify those feelings -- perhaps on a scale of 0 to 1,000?

That's essentially what market research firm Strategic Vision asks consumers to do on a regular basis. The company claims that forcing customers and clients to quantify their love (or hate) for a brand "increases validity of the measurement and our understanding by 42 percent on average".

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Statistics and marketing-speak: pure poetry.

Strategic Vision recently used its quantitative approach to qualitative brand affinity on the wonderful world of automobiles, hoping to identify the most-loved cars in America. In doing so, it created a little something it's dubbed the "Most Loved Index™". (Seriously: "™".) 

Unfortunately, though Strategic Vision is great at tossing out marketing buzzwords and phrases, it's not so good at revealing its methodology. The firm says that it polled consumers on a range of auto-related factors, like "commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty", but it doesn't indicate how many responses it fielded or even when the survey took place. In other words, you should probably take this Most Loved Index™ with a grain of lonely, unlovable salt.

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Nor does the company tell us which vehicles are the least-loved, except to say that "There is tremendous room for improvement among vehicles with truck platforms". That's all well and good, but we'd really like to know how the Nissan Murano CrossCabriolet stacks up.

Anyway, for what it's worth, here are Strategic Vision's most-loved vehicles, by segment. Congrats to the Tesla Model S, the Hyundai Equus, and the Cadillac Escalade for being so freakin' adorable:

Micro Car Chevrolet Spark 612
Small Car

Nissan Sentra
Dodge Dart (tie)

Small Multi-Function Car Hyundai Elantra GT Hatchback 611
Small Alternative Powertrain (APT) Car Nissan Leaf 
Toyota Prius C (tie)
Mid-Size Car

Hyundai Sonata
Volkswagen Jetta/Passat

Mid-Size Multi-Function Car Honda Accord Crosstour
Volkswagen Jetta SportWagen
Mid-Size Alternative Powertrain (APT) Car Chevrolet Volt 601
Full-Size Car Dodge Charger 684
Near-Luxury Car Lexus ES 350
Hyundai Genesis
Luxury Car Hyundai Equus 821
Specialty Coupe Dodge Challenger 702
Premium Coupe BMW 3-Series Coupe
Audi A5 Coupe
Standard Convertible MINI Cooper Roadster
MINI Cooper Convertible
Premium Convertible/Roadster Mercedes SL Class 753
Standard Pickup Honda Ridgeline 448
Full-Size Pickup Ram 1500 582
Heavy Duty Pickup Ram 2500/3500
Ford F250/350
Entry SUV Toyota FJ Cruiser 564
Entry CUV Nissan Juke 593
Mid-Size SUV Ford Explorer
Dodge Durango
Jeep Grand Cherokee
Mid-Size CUV Ford Flex
Hyundai Santa Fe
Full-Size Utility Nissan Armada 602
Near-Luxury Utility Infiniti FX 35/37 686
Luxury SUV Cadillac Escalade ESV 772
Luxury CUV BMW X6 721
Minivan Toyota Sienna 562
Most Loved Vehicle (Industry) Tesla Model S 852

Do these scores match your own feeling for your daily driver? Drop us a line or leave a note in the comments below.


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