Want To Get Your Hands On A 2014 Mercedes-Benz CLA? You'd Better Act Fast

December 18, 2013

To many critics and auto reviewers, the brand-new 2014 Mercedes-Benz CLA is a game-changer: a great-looking ride with a sub-$30,000 pricetag that could turn the heads of many entry-level luxury buyers.

If you're one of those shoppers, though, you'd better be quick on the draw. According to Detroit News, supplies of the CLA will be tight for much of 2014.

MORE: Read our 2014 Mercedes-Benz CLA review

That heartbreaking revelation comes from a memo sent to dealers last week, which warned them of low volume for the CLA through June, at least. That's because the plant that manufactures the four-door coupe is running at maximum capacity, and won't be able to boost output until improvements are completed in July.

The good news -- at least for Mercedes fans -- is that the CLA has been one of the automaker's best product launches in decades. It's largely credited with boosting Mercedes' sales in the U.S. by as much as 14 percent through November 30. That increase has given Mercedes the coveted title of best-selling luxury brand in the country, beating out its compatriot and rival, BMW.

What's more, the CLA has helped lower the average age of the company's customers. The typical Mercedes shopper is currently 57 years old, but the median age for CLA shoppers is considerably younger: 46. 

How long can the CLA keep working its magic for Mercedes? That depends on how smoothly production ramps up to meet demand. We'll keep you posted.


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