A few weeks ago, we took a spin down memory lane, recalling some of our favorite (and least-favorite) car commercials.
But auto marketing is more than just celebrity spokespeople, clever plot lines, and computer-generated hamsters. As high-tech as the advertising industry has become, one thing remains just as challenging today as it was during the Mad Men era: creating an awesome tagline.
Even if you don't work in marketing -- and for your sake, let's hope you don't -- you know what a tagline is. It's that phrase that accompanies a product, explaining it and giving it a very particular vibe .
Hollywood uses taglines all the time, often to great effect. Alien? Good title, but it doesn't tell you much about the film. "In space, no one can hear you scream"? That says plenty. The Fly's tagline, "Be afraid. Be very afraid." is probably more memorable than the movie itself.
Auto makers employ taglines, too. Sometimes, they've helped reinvigorate brands, but other times, they've fallen very, very flat.
And so, in the spirit of Buzzfeedification that's infecting us all nowadays, we've compiled this list of 10 great taglines from the past several decades. Just for the heck of it, try to match them to their respective brands. Click to the next page to see how well you did.
- "Oh, what a feeling!"
- "The ultimate driving machine"
- "Quality is Job One"
- "The relentless pursuit of perfection"
- "Das Auto"
- "Like a rock"
- "The standard of the world"
- "If you can find a better car for the price, buy it"
- "We make it simple"
- "Oh, what a feeling!" -- Toyota
- "The ultimate driving machine" -- BMW
- "Quality is Job One" -- Ford
- "The relentless pursuit of perfection" -- Lexus
- "Das Auto" -- Volkswagen
- "Zoom-zoom" -- Mazda
- "Like a rock" -- Chevrolet
- "The standard of the world" -- Cadillac
- "If you can find a better car for the price, buy it" -- Chrysler
- "We make it simple" -- Honda
[h/t Marty Padgett]