Earlier this year, Porsche rolled out an unusual marketing campaign: to celebrate its 5,000,000 Facebook fans, the automaker invited the public to help design a very special 911 Carrera 4S.
Things began simply enough, with fans voting on the car's exterior color. (Spoiler: Aqua Blue Metallic won out.) Over subsequent weeks, Facebook users voted on other exterior and interior features.
Production of the unique 911 was carried out in June, and as our colleagues at Motor Authority reported, Porsche recently unveiled it to the world. Since input from fans was strategic and limited, the final design isn't especially "out there", but that's a good thing: the end result is a great-looking car.
The drawback, of course, is that there's only one. And although Porsche hasn't revealed what's in store for the unique model's future, if it does go on sale, it'll likely retail for much more than a run-of-the-mill 911 Carrera 4S. Which is saying something, because even the base 911 Carrera 4S comes with a not-so-run-of-the-mill pricetag of $105,630.
The good news is that Porsche is giving one lucky fan and a friend the opportunity to slip behind the wheel of the crowdsourced car. At the Silverstone Circuit. In England.
You could be that fan, friend: just visit Porsche's Facebook page and show them how many "public Porsche fans" you have in your friends list.
Sadly, privacy advocates are at a disadvantage here, because (a) you'll need to share your own friends list with Porsche, and (b) your friends will need to make their "likes" public. According to Porsche, "The user with the highest number of Porsche Facebook fans in his or her friend-list will win the unique trip to Silverstone."
If that doesn't discourage you and you'd still like to enter, you'd best step on it: the contest ends Sunday.
If you don't win -- and let's be honest, you may not -- you can always order a scale model of the car for a mere $70. Hurry, though: only 911 of the pint-sized Porsches were made, and knowing fans, they might go as fast as the 911 itself.