February 2013 Car Sales: Strong Despite Sequester, Payroll Tax Page 2

March 1, 2013
2013 Subaru Impreza

2013 Subaru Impreza

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: VW's February sales of 31,456 mark a 2.9 percent increase over a year ago, and the company's best February result since 1973. The Jetta sedan continues to be VW's volume leader at 10,398 units despite an 11.1 percent decrease year-on-year. Popularity of the Jetta Sportwagen as increased 37.2 percent, however, to 1,570 units. The Passat was VW's second-best seller at 7,532, though it also saw a year-on-year decline of 8 percent. The recently redesigned Beetle scored 3,696 total sales, 705 of which were convertibles.

Hyundai: Hyundai posts its best February ever, selling 52,311 vehicles for a 2 percent increase over last February's record. The brand's top seller is the Elantra, at 16,219 vehicles, followed closely by the Sonata at 16,007. From there it's a long step back to the Accent at 4,750. The funky and fun Veloster sold 1,905 units in February.

Kia: Kia saw 41,505 sales in February, a decrease of 8.5 percent compared to February 2012. Despite the overall downturn, the Optima managed to improve by 14.1 percent to 13,195 units, leading sales for Kia.

Porsche: Porsche's volumes are small, but the gains are big: a 31 percent increase to 2,805 vehicles sold in February. Cayenne sales grew 73 percent over last year, accounting for 1,173 units. Boxster sales grew 391 units. The iconic 911 moved 855 units, while the Panamera sold 385 examples. Just a single Cayman was sold in February.

Audi: Audi continues its 26-month consecutive sales increase run with 17.2 percent more cars sold last month than a year ago for a total of 20,993 vehicles. The Q7 rose 146.6 percent in February, moving 920 units, while the volume leader, the Q5, gained 57 percent. The A4 range (which includes the A4 sedan, Avant, S4, and Audi allroad models) sold 2,635 units, a 3.1 percent decrease from February 2012. Audi is now 17 percent up year-to-date in 2013.

Subaru: Subaru continues a strong 2013 with its best February in company history, selling 55,286 total vehicles, a 16 percent year-on-year increase. The Outback led the way at 9,016 units, followed by the Forester (5,529), Impreza (4,515), Legacy (3,745), and XV Crosstrek (3,258). The Impreza WRX's sales led the percentage gains by model, at 61.2 percent rise over February 2012 for a total of 1,486 units. Legacy, Outback, and Tribeca models all saw gains as well, while Forester and Impreza (non-WRX) saw numbers fall 0.7 percent and 28.7 percent, respectively. The all-new and much-awarded Subaru BRZ sports coupe sold 420 units in February.

Mazda: Mazda fell 2.8 percent against last February to 24,936 vehicles sold last month. Year-to-date, Mazda is down 6.8 percent. Leading sales for Mazda is the Mazda3, accounting for 10,554 units, a 6.4 percent drop from last year. The all-new 2014 Mazda6 notched 1,300 sales, though availability continues to trail demand as Mazda ramps up production.

Jaguar / Land Rover: Jaguar and Land Rover sales for the U.S. are up 18 percent to 3,905 units. Land Rover brand saw 20 percent gains, while the Jaguar division rose 12 percent. The top seller for either brand was the Range Rover Sport at 1,261 units and a 16 percent increase. On the Jaguar side, the XF led sales with 588 units and a 22 percent increase, thanks in part to the recent addition of all-wheel drive models to the XF range.

BMW / MINI: BMW, coming off record sales in 2012, sees a group decrease of 2.2 percent for total sales of 25,613. The BMW brand rose 0.5 percent over a year ago, moving 21,311 vehicles. The MINI brand struggled, falling 13.6 percent to 4,302 units.

Mercedes-Benz: Mercedes-Benz sold 24,051 vehicles in February, a 22.2 percent rise over last year. Year-to-date, the brand is up 16.2 percent over 2012. Top sellers for the Mercedes-Benz brand were the C, E, and GL Class lines, with the C Class leading volume at 7,302 cars sold, an increase of 39.4 percent. Also included in total Mercedes-Benz figures were 1,228 Sprinter vans and 783 Smart-brand cars.

Mitsubishi: Mitsubishi turned in one of the biggest percentage gains of the month at 27.8 percent over last year, for a total of 6,051 vehicles sold. Leading the rise was the Lancer, up 89 percent for a total of 2,126 units. The all-electric i-MiEV sold 337 units, a 666 percent increase.

Volvo: Volvo sold 4,867 cars in February, a 7.5 percent decrease from last year. Year-to-date, sales are still up 0.2 percent. The S60 sedan led sales for the brand at 2,036 units, followed by the XC60 at 1,496 units.

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