2014 Fiat 500L: A Perfect Ride For Cool, Rapping Moms

December 20, 2012

Not so long ago, June Cleaver was America's model mom -- someone who'd take care of the children and manage the household while the father journeyed out into the business world.

Then came the 1960s and 70s, when mothers were expected to bring home the bacon, fry it up in a pan, and do everything else that June had been doing all along.

This century, in addition to blogging, Pinning, working in an office, and overseeing life on the homefront, moms are also expected to be A-grade rappers. At least, that's what Fiat seems to be telling us in its latest clip for the Fiat 500L.

Posted just one week ago on the FiatUK YouTube channel, the spot has already received over 750,000 views. And while it doesn't tell us anything at all about the new 500L, it gives a very clear picture of the car's target market.


We first glimpsed the 500L in July, as controversy brewed over its odd unique in-car coffee-maker -- a feature on the Italian 500L that may not appear on the American version. Then, late last month, we caught sight of the 500L in the flesh, so to speak, at the 2012 Los Angeles Auto Show

The 500L will be positioned to compete against small cars like the MINI Countryman and the Kia Soul, even though the 500L offers significantly more interior room than others in the subcompact class. It'll arrive in two variations -- Touring and Trekking -- both of which are expected to come with 1.4-liter four-cylinder turbo engines, rated at 160 horsepower.

Built in Serbia, the 500L is scheduled for a summer debut in the U.S., but it's already on sale in many parts of Europe -- as the very British ad entitled "The Motherhood" would imply. 

Like our colleagues at Mashable, the first thing we thought of upon seeing this commercial was the "Swagger Wagon" ad for the Toyota Sienna. In our opinion, Fiat outshines Toyota in smarts and entertainment value, but Toyota wins points for its more manageable length. You know what they say: brevity is the soul of wit:

Check the Fiat spot at the top of the page and the Toyota spot here, then compare notes in the comments.

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