With more than 100,000 crashes each year linked to texting and driving, getting the message out about the national epidemic of texting while driving is gaining momentum. AT&T and other wireless carriers are tackling the issue head-on.
AT&T is continuing its anti-texting campaign by asking drivers to sign a pledge that they’ll never to do it again. The company calls this campaign “No Text On Board – Pledge Day” and is ramping up communications efforts between now and the actual pledge day September 19. (See our coverage of AT&T’s previous no-texting campaigns here.)
AT&T's No Text on Board - It Can WaitEnlarge Photo
Consumers can visit AT&T’s ItCanWait.com website now to pledge not to text behind the wheel. They can also share their pledge with friends and followers at Facebook and Twitter (#itcanwait).
In the coming weeks, AT&T will have an online simulator available so that anyone with Internet access can experience the dangers of texting while driving. The telecom company is also challenging device makers and app developers to work with AT&T so that devices include a pre-loaded, no-text-and-drive technology solution as soon as possible.
AT&T anti-texting - It Can WaitEnlarge Photo
Texting while driving stats
The Pew Internet and American Life Project found that texting behind the wheel increased 50 percent in 2010, when 20 percent of all drivers admitted to either texting or sending an email while driving.
According to AT&T’s own survey, 97 percent of teens surveyed said texting while driving is dangerous – but 43 percent of them admitted to engaging in this dangerous distracted driving behavior anyway.
Virginia Tech Transportation Institute research shows that drivers who send text messages are 23 times more likely to be in a crash.
A study from the Texas Transportation Institute found that reaction time doubles when a driver is texting.