If you're heading off to college this fall or know someone who is, listen up: Bridgestone is running a contest to give away $50,000 in scholarships, and the deadline for entries is June 22.
The gist of Bridgestone America's Teens Drive Smart Video Contest is pretty simple:
- Any student between the ages of 16 and 21 can create a short video (either 25 or 55 seconds in length) about the importance of auto safety.
- The video should be targeted toward other young people, encouraging them "to make better decisions behind the wheel". The focus can be about anything, from wearing safety belts to not texting while driving.
- Once the video is complete, it can be uploaded at TeensDriveSmart.com.
- A panel of judges will evaluate all entries on this (admittedly vague) criteria: "how well the video compels viewers to be more safety-conscious when using their vehicles and how well the video effectively and creatively communicates its message".
- The deadline for entries is 11:59 ET on June 22. The ten video finalists will be posted to the Teens Drive Smart website -- and on Facebook and Twitter -- on July 9. The public will vote on the videos through 11:59pm on July 23.
- The creator of the video with the most votes will receive a $25,000 scholarship to the college of his or her choice. Second- and third-place winners will earn $15,000 and $10,000 scholarships, respectively.
Technically, Bridgestone has put together a video explaining the contest, but for some reason, the company hasn't made it embeddable. (Seems like someone fell asleep at the wheel. Pun intended.)
However, you can have a look at the complete rules and regulations here. Good luck!