Father’s Day is looming on the horizon, so Ford wants to help with your gift giving by offering up a few ideas, as well as explaining its philosophy behind licensing the blue oval.
Licensing, as you’d imagine, is big business for Ford, and some 45 million Ford-logo items were sold at retail in 2011. That translates to sales of $1.5 billion, so it’s no surprise that Ford is careful who it licenses its logo to.
While you’ll see the blue oval on products ranging from t-shirts to pool tables, you’ll never see the logo on guns, alcohol or used in conjunction with video games carrying a “Mature” rating.
You will see it in some surprising locations, including retailers Banana Republic and Forever 21. If you’re wondering why, blame it on brand recognition and popularity: Ford’s blue oval is recognized by over 90-percent of those surveyed, and Ford’s brand favorability is at an all-time-high in the United States.
So how does that help your Father’s Day shopping? Ford would love you to consider a branded gift, like an “Owners Edition” framed print of dad’s favorite Ford. If that seems inadequate, perhaps a $9,995 Ford Mustang themed pool table is the best way to say “thanks for all you’ve done.”
If that’s a bit steep for your bank account, there are always Ford t-shirts, and guys of all ages will happily accept a Hot Wheels version of their favorite car. In fact, we’d rather have that than a tie we’ll never wear or cologne that will sit in a bathroom cabinet until the end of time.
Just make sure that dad is a Ford guy before you buy him something with a blue oval on it. Chevy guys, in our experience, don’t have a sense of humor about getting Ford-branded gifts.
Ford logo infographic