Ford Wants To Help With Your Father's Day Gifting

June 8, 2012

Father’s Day is looming on the horizon, so Ford wants to help with your gift giving by offering up a few ideas, as well as explaining its philosophy behind licensing the blue oval.

Licensing, as you’d imagine, is big business for Ford, and some 45 million Ford-logo items were sold at retail in 2011. That translates to sales of $1.5 billion, so it’s no surprise that Ford is careful who it licenses its logo to.

While you’ll see the blue oval on products ranging from t-shirts to pool tables, you’ll never see the logo on guns, alcohol or used in conjunction with video games carrying a “Mature” rating.

You will see it in some surprising locations, including retailers Banana Republic and Forever 21. If you’re wondering why, blame it on brand recognition and popularity: Ford’s blue oval is recognized by over 90-percent of those surveyed, and Ford’s brand favorability is at an all-time-high in the United States.

So how does that help your Father’s Day shopping? Ford would love you to consider a branded gift, like an “Owners Edition” framed print of dad’s favorite Ford. If that seems inadequate, perhaps a $9,995 Ford Mustang themed pool table is the best way to say “thanks for all you’ve done.”

If that’s a bit steep for your bank account, there are always Ford t-shirts, and guys of all ages will happily accept a Hot Wheels version of their favorite car. In fact, we’d rather have that than a tie we’ll never wear or cologne that will sit in a bathroom cabinet until the end of time.

Just make sure that dad is a Ford guy before you buy him something with a blue oval on it. Chevy guys, in our experience, don’t have a sense of humor about getting Ford-branded gifts.

Ford logo infographic

Ford logo infographic

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