NASCAR Partners With Twitter

May 25, 2012

Twitter and NASCAR are no strangers to each other. Many drivers tweet updates throughout the week, and many teams tweet updates throughout races. But now Twitter and NASCAR have made their relationship official with a new partnership.

The first race that will take advantage of this new partnership will be the Pocono 400 on June 10. The race will revolve around the #NASCAR hashtag on Twitter. During the race Twitter will sift through all the tweets with the hashtag, from the teams, drivers, teams families, commentators, celebrities, and other fans and surface the best tweets and photos when you search #NASCAR on

Twitter says it partnered with NASCAR due to the fact that races end up attracting dozens of teams and and drivers, where in other sports would only attract a couple of teams at a time. It will make this experiment even more interesting.

NASCAR fans are very active on Twitter both during races and during the week. Drivers connect with their fans on Twitter in a way that wasn't possible in the past. Last year driver Brad Keselowski tweeted photos of a crash from inside his race car while on the track. The tweets ended up gaining him an additional 100,000 followers in about two hours.

NASCAR and Twitter will reveal more details surrounding the partnership before the Pocono 400 in June.

Is this partnerships a harbinger of things to come? Should Twitter partner with other forms of racing in the future? Let us know your thoughts in the comments below.

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