Twitter Opens Office In Detroit To Work With Automakers

April 6, 2012

Twitter just opened a brand new office in the heart of downtown Detroit on Wednesday to help better serve the needs of local ad agencies and automakers. But is the new local office worth it?

Detroit automakers had record sales in March with Chrysler reporting its best month in four years. Twitter recognizes the auto industry is rebounding and feels having a local office in Detroit will benefit them in helping to maintain its relationship with the automakers.

Led by Yahoo veteran, Greg Myrick, the office is located in a historic 100-year-old building, Twitter opted for a co-working setup, and by the end of the year, it will be home to a handful of employees.

Twitter is pushing its new ad offerings, which include promoted tweets and promoted accounts. The new sales staff in the Detroit office will work with automakers on-site in an effort to find the best ways to help the automakers achieve their goals on Twitter.

Automakers are turning to social media in an effort to engage consumers and drum up buzz for new model debuts. DriveSRT teased the new 2013 Viper on social media for weeks before it made its debut this week at the 2012 New York Auto Show.

Will this new office push automakers to use Twitter's services more? Will Twitter generate extra revenue by being locally available to help service the automakers and local ad agencies? Let us know your thoughts in the comments below.

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