2012 Toyota Camry, Highlander, Prius, Tacoma & 2013 Scion tC Prices Increase

April 2, 2012

Toyota has announced price increases for 2012 models of the Toyota Camry, Highlander, Prius, and Tacoma, beginning with vehicles produced this May. The MSRP of the Scion tC will also ratchet up when the 2013 model debuts later this year.

The Camry family will see the widest range of increases -- from $50 for the XLE up to $270 for V6 models of the SE and XLE. Compared to current prices, though, those jumps represent modest increases of 1% or lower. That gives the 2012 Camry a range of $22,055 for the L model up to $27,500 for the Hybrid XLE. 

In the Highlander lineup, the only models scheduled for mid-year increases are the two hybrids -- both the base and the LTD. Each will climb $150 -- or around .5% -- to $38,715 and $44,370, respectively. We're left to assume that other Highlanders will remain at their current price-points for the remainder of the model year.

The Prius family will also see modest increases of $150 for the Prius v Two, Three, and Five, with MSRPs ranging from $26,550 to $30,140. Those represent jumps of around .6%.

Percentage-wise, Tacoma shoppers will see the most difference in pricing, with MSRPs climbing between .9% and 1.2%. Nearly all 2012 Tacomas will jump $250, with a family-wide price range of $17,125 for the regular cab with manual transmission to $28,085 for the double-cab V6 long-bed. 

And last but not least: the 2013 Scion tC will debut $150 higher than its 2012 sibling. That gives the tC a starting MSRP of $18,725 for the manual transmission and $19,725 for the automatic.

For more details about the increases on Toyota hybrids, check out this article at GreenCarReports.

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