Toyota and the National Audubon Society have teamed up to create a conservation alliance named TogetherGreen. Today, they launched a Facebook app called Spring Green Challenge in an effort to get TogetherGreen's Facebook fan base engaged in the program.
The Facebook app will be interactive, offering weekly conservation challenges with an opportunity for fans to win prizes. It will also provide data regarding the impact green choices can have around the house.
Each week the app will provide a different challenge which can range from changing buying habits to conserving water. Participants can click the "I Did It" button on the Spring Green Challenge Facebook app once they have completed the week's challenge. Upon completion of the challenge, each participant will be entered in the weekly and grand prize drawings.
The Spring Green Challenge ends on April 23rd and will offer four weekly challenges.
So far, TogetherGreen says it has saved $5.8 million through volunteer support, along with improving 10,540 acres of wildlife habitat.
Elizabeth Sorrell, Digital Media Manager for TogetherGreen at National Audubon Society said, "TogetherGreen is all about people-powered conservation and we hope that Spring Greening proves that even small actions add up to large change."
The weekly prize winners will receive a TogetherGreen t-shirt while the three grand prize winners will receive $250, $100, and $50 gift certificates to Lowe's.
To participate in the Spring Green Challenge check out the app on TogetherGreen's Facebook fan page.