Shopping For A Subaru? Buy It At Costco & Get A $500 Gift Card

March 21, 2012

Spring has sprung in many parts of the U.S., and with the return of flowers, thunderstorms, and high pollen counts comes a glut of auto sales. If you've emerged from hibernation and found yourself in the market for a new Subaru, Costco wants to lure you onto its lots with the promise of a $500 gift card.

To get the card, just follow three simple steps:

1. Register with the Costco Auto Program and find a local dealer who's participating in the Subaru promotion. You can do that by visiting or by calling 877-746-7422. 

2. Find or order a qualifying Subaru vehicle and purchase it between March 15 and June 15, 2012. (Note: most Subaru models qualify for the deal, except the Impreza WRX, WRX STI, and the new BRZ. Which is a shame because the BRZ is smokin'.)

3. When you purchase your ride, the dealer will provide you with a Redemption Form. Submit it and complete a Costco Auto Program Member Satisfaction Survey, and Costco will mail the $500 card to your address. 

Subaru has been riding a huge wave of popularity, so this offer should prove popular with consumers. Given the stereotype of the Subaru owner, we're a little concerned about Costco's ability to keep enough granola and flaxseed on the shelves to satisfy gift card shoppers, but we're sure they'll figure something out.

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