Dart Launch Pushed Back To Dodge April Fool's 'Jinx'

March 7, 2012

A little bad news for Dodge fans today: at the 2012 Geneva Motor Show, Chrysler CEO Sergio Marchionne told reporters that he may postpone the launch of the eagerly awaited Dodge Dart.

Why? Because the Dart is scheduled to roll out on April 1 -- also known as April Fools' -- and he's worried about the car being "jinxed" by an inauspicious launch date.

Unfortunately, that's all the information Marchionne provided.

So we're left to wonder: is Marchionne really that superstitious? Or is there some other reason for the postponement?

Perhaps Marchionne is simply concerned that the media would latch onto the launch date and make a story of it. Even though the Dart looks great, and it's poised to be a very strong seller, no marketing team on the planet would want its newest product lampooned in a bunch of pun-filled headlines.

But surely the fact that April 1 is also April Fools' Day isn't news to Marchionne. Surely he knew the implications when he scheduled the launch in the first place. So why the cold feet all of a sudden?

We're hoping that the postponement doesn't have anything to do with production problems, but we wouldn't be entirely surprised if there were a few kinks in the process. After all, the Dart is the first vehicle in the Chrysler lineup to make use of a Fiat platform.  

No guess as to when the Dart launch might actually take place, but we expect it to arrive at some point during the busy spring selling season. In all likelihood, it'll arrive just a bit later in April, but we'll keep you posted. 

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