Mazda Teams With Dr. Seuss To Promote 2013 CX-5 Crossover In New Ads

February 18, 2012

Families with small children, or those who love Dr. Seuss, will get a glimpse of the all-new 2013 Mazda CX-5 in TV commercials designed to heighten interest in the new small crossover and get consumers into the theaters for the March 2 debut of Dr. Seuss’ The Lorax.

Mazda - Dr. Seuss The Lorax Spot

Mazda - Dr. Seuss The Lorax Spot

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In the spots, created in 30-second and 45-second versions, a cartoon-like CX-5, what Mazda terms a “Seuss-ified” CX-5, travels through the Truffula Valley. What’s the link? Dr. Seuss’ The Lorax is a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. In the commercials, the CX-5 rolls along the road festooned with colorful truffula trees and animals from the film appear at every curve.

A voiceover, meanwhile, explains the fuel efficiency and performance benefits of the Mazda SKYACTIV technology. Oh, and The Lorax also plays a part in the ads, brought to life and voiced by Danny DeVitto, who also voices the title character in the film.

The ads are a clever way to engage kids while their parents get the message about a small crossover SUV that’s kind to the environment.

Even if you’re not a Dr. Seuss fan or don’t have a clue what a truffula is, the ads are full of vibrant color and light up the screen. If that’s enough to capture your attention, then Mazda’s made an impression.

The ads will run through mid-March.


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