It’s no secret that automakers showcase concept vehicles at major auto shows to gauge consumer reaction before making a decision to build them – or not. In the case of the Kia Red Rock Special Edition Soul, previously shown as a concept at the 2011 New York Auto Show, consumers reacted favorably.
The Soul is nothing if not unique. It’s also very popular with consumers and has been ever since the Soul was introduced in 2009.
Kia says the Red Rock Special Edition – its seventh special edition Soul – was inspired by the beauty and grandeur of the rock foundations in the Southwest. Anyone who’s ever been to the areas around Sedona, Arizona knows that the rocks have incredible hues of red and are known as the Red Rocks.
Taking one look at the Red Rock Special Edition Soul, it’s easy to see the influence.
What’s so special about this version of the Soul? The color is the most obvious, one that Kia calls a “lustrous Canyon” exterior color. There’s also the high-gloss black front fascia and housings for the mirrors. Inside, the five-passenger Red Rock Special Edition Soul features black leather trim and brown cloth seats, exclusive to this version of the Soul.
Heated front seats and automatic climate control are standard amenities.
The 2012 Kia Red Rock Special Edition Soul has a starting price of $21,350, including $750 destination charge. This special Soul has limited availability and will not be available in all regions.
For more on the 2012 Kia Soul, see why TheCarConnection bottom line is: an overall 8.2 rating (out of 10) and a Soul “with fun road manners and tall-wagon practicality baked into its kicky shape.”
Also see our previous coverage of Kia winning top spot in Kelley Blue Book’s Least Expensive Brands to Own where editors cited the Soul as one of the Kia brands “delivering excellent fuel economy and inspired resale value.”