Nissan Announces Social Media Driven "Project 370Z"

February 9, 2012

We're here at day two of the Chicago Auto Show, also now known as "Social Media Day," and Nissan has just announced what it is calling "Project 370Z." The new social media project is driven around the mildly refreshed 2013 370Z  unveiled yesterday and is aimed at building up hype for the car before sales begin in June.

The concept is simple: build a 370Z project car based on the input of Z fans on social media. “Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z enthusiasts--the people who are doing this to their own cars everyday,” said Vice President of Nissan Marketing, Jon Brancheau.

Nissan will build the project car in three phases: power, handling/brakes, interior and exterior.

Decisions for modifications will be made based on Facebook fan wall posts, comments, and likes over the course of each voting session on the Nissan Performance Facebook fan page. The parts with the most fan support will be chosen for the upgrades.

The finished 370Z Project car will be unveiled in May at Nissan's annual ZDayZ event in the Great Smoky Mountains of North Carolina and Tennessee.

Stay tuned for more updates as the project gets underway, and be sure to read all about the updated 2013 370Z here.

And for all the latest news direct from the 2012 Chicago Auto Show you can check out hub here.

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