Lexus Introduces Points Of No Return Facebook App

Lexus Points Of No Return Facebook Application

Joel Feder Interactive Content Manager

February 2, 2012

Lexus has just announced a new Facebook application it calls, Points Of No Return. This is the first time an automaker has created a Facebook Timeline inspired application, beating other automotive social media leaderssuch as Ford, Audi, and General Motors.

Similar in appearance to Facebook's new Timeline profile layout, the app shows events that have occurred over the past few years with the latest events at the top. As you scroll down, you "go back in time," to view past events. Lexus takes advantage of Facebook's new Open Graph application by using verbs instead of the typical Like button, verbs such as I remember This, I Own This, and I Want This.

The application looks at events going back to 2008, and include things non-automotive related such as the launch of Angry Birds and Virgin Galactic's SpaceShipTwo maiden voyage.

Lexus is no stranger to using social media to create buzz. It revealed the 2013 GS on its Facebook fan page, and Lexus General Manager Mark Templin held a tweet chat with fans about the 2013 GS. Taking advantage of Facebook's new Open Graph platform is yet another way Lexus is showing its fans it is committed to using social media.

To check out the new Lexus Points Of No Return application, simply click here.

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