Outgoing Ford Fusion Racks Up Record Sales

December 29, 2011
As midsize sedans go, the 2012 Ford Fusion tends to blend into the background of the automotive landscape. It’s not overly flashy, and it doesn’t star in any wacky internet promotions or even many prime-time ads.

It’s getting up in years, too, having hit the U.S. market back in 2006. Despite these points, the current Ford Fusion sedan has grown steadily in sales to become the best-selling car in Ford’s current lineup.

In 2006, the car’s debut year, Ford sold just 142,502 Fusions. By last year, that number had grown to 219,219, representing an 11.9 percent share of the midsize sedan segment. For 2011, Ford is on track to sell some 240,000 Fusions.

While some recent gains have come at the expense of competitors crippled by the disasters in Japan, the Fusion is more than capable of standing on its own merits.

It’s racked up a trophy case full of awards, including the “Most Reliable Family Car,” J.D. Power and Associates “Most Dependable Midsize Car,” and even the 2010 North American Car of the Year award.

Diversity is key to the Fusion’s success, too, since the car is available with both a hybrid or conventional drivetrain, and can be ordered with either front-wheel-drive or all-wheel-drive. The Fusion model range spans a variety of price points, making it a viable choice for both families on a budget and those wanting near-luxury amenities.

The 2013 Ford Fusion is set to debut at next month’s Detroit Auto Show, and the new sedan will have some big shoes to fill. We’ll give you the details as part of our 2012 Detroit Auto Show coverage.

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