2012 Toyota Prius Liftback & 2012 RAV4: Pricing Announced

December 20, 2011

If you're looking to buy a new Toyota in the near future, listen up. The automaker has just announced 2012 pricing for two of its more popular models, the Prius Liftback and the RAV4.

The Toyota Prius Liftback is, of course, the matriarch of the Prius family, which recently grew to include the Prius c, the Prius v, and the Prius Plug-In Hybrid. The 2012 Liftback will come in five trim levels, conveniently numbered one through five. The Prius One can mostly be ignored here, though, since it's only available to fleet buyers. (For what it's worth, that model carries an MSRP of $23,015.)

The least expensive 2012 Prius Liftback found in showrooms is be the Prius Two, which clocks in at $24,000 -- about 2% higher than last year. Like other members of the Liftback family, it gets a slight makeover for the new model year, with a refreshed front fascia and taillights, and LED daytime running lights. The audio system comes equipped with a USB port, which is handy for the near-ubiquitous iPods and smarphones.

Further up the ladder, the Prius Three comes with a snazzier infotainment system featuring the app-friendly Entune infotainment system, Navigation, a three-door Smart Key, and a backup camera. The 2012 Toyota Prius Three runs $25,565.

The Prius Four and Five offer a few more creature comforts -- namely, a JBL speaker system and thoroughly adjustable driver's seats with lumbar support. As an added option, both offer Toyota's Premium HDD Navigation, which comes with a seven-inch screen with split-screen capabilities. Perhaps most exciting, though, is the option of a heads-up display, which posts speed, navigation details, and hybrid stats to the windshield. The Prius Four starts at $28,235, and the Prius Five begins at $29,805

The 2012 Prius Liftback will arrive at dealerships in January 2012.

Elsewhere on the Toyota lot, we find the RAV4 compact SUV. The 2012 model will see a range of upgrades, including a new, Bluetooth-enabled audio system that pairs with mobile phones to offer hands-free calling.

The 2012 RAV four offers a wide range of choices for consumers. It comes in three trim levels -- base, Sport, and Limited -- and each is available with either a 2.5-liter four-cylinder engine or a 269 hp 3.5-liter V6. To make the possibilities a little more dizzying, those powertrains can come with either front-wheel drive or electronic on-demand four-wheel-drive, with four-speed or five-speed automatic transmission.  

Folks who purchase the Limited model will have even more available perks, including an optional third seat and a souped-up infotainment stack that offers a 6.1-inch touch-screen, iTunes Tagging, Toyota's Entune app/multimedia system, and a three-month trial subscription to SiriusXM.

Pricing for the 2012 RAV4 starts at $22,650 for the base model with front-wheel drive and four-speed automatic transmission. (That's a modest 0.8% bump over 2011.) At the top of the line, we find the fully blinged Limited V6 with four-wheel drive and five-speed transmission, which rings in at $28,650, or a decrease of 0.5% compared to 2011.

The 2012 Toyota RAV4 arrives at dealerships today, December 20.

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