Fiat's latest ad for the U.S.-spec 500 Abarth
The next group of videos leverages two very powerful media outlets to create buzz. The NFL's Super Bowl reaches more viewers than just about anything else save for Formula 1 or the Academy Awards. The other channel? The one in your head that's mostly for adults only.
9) BMW spent big dollars during the Super Bowl earlier this year to promote the new made-in-America 2011 X3. While the commercial isn't groundbreaking or hilarious, it shows the company's pride in its South Carolina operations, and that we can appreciate.
8) Another Super Bowl ad we enjoyed this year was Meredes-Benz's cinematic full-line ad. With P. Diddy and quite a few hot classic models, the commercial had fans of the pointed star salivating.
6b) What to make of Jennifer Lopez' ads for the new Fiat 500? Her commercial for the 500c left many puzzled. The version that aired on TV was confusing and short, and the long-form ad elaborated on the storyline. We say elaborated, because "explained" may be too strong a word.
6a) The J-Lo ads actually began with the Fiat 500 Gucci edition, and a brief spot that highlighted her new track "My World" as much or more so than the car. Later, we learned Lopez wasn't actually Jenny from the block in any scene in the ads, either--so much for street cred. Chrysler's been down this road before with Celine Dion, and it ended badly. So why include these ads among the very best of the year? Lopez' star power alone.