Sexy 2012 Fiat 500 Abarth Ad Gets The Pop-Up Video Treatment

December 9, 2011
2012 Fiat 500 'Seduction' commercial

2012 Fiat 500 'Seduction' commercial

By now, you've probably seen the sexy new "Seduction" commercial for the 2012 Fiat 500 Abarth -- the one where a humdrum cubicle clone has a close encounter with an Italian supermodel, only to discover that she is, in fact, a car. Now, VH1 has given that clip the pop-up video treatment.

Among the fun facts we learn as the ad rolls by:

* The spot was directed by Luca Maroni, whose name might not mean much in the film world, but he's a fairly big deal where commercials are concerned.

* The office boy is Matthew Rocheleau, who's just getting his feet wet in Hollywood.

* The supermodel is, as you might imagine, a real supermodel: Catrinel Menghia. (Though we have to visit Wikipedia to learn that Ms. Menghia is Romanian by birth, not Italian. Bless you, Wikipedia.)

* Menghia is married to a former Italian soccer champ, which might explain why her accent is pretty spot-on. (Sadly, news reports indicate that her marriage to Massimo Brambati may be coming to an end.)

What the video doesn't provide is a translation of Menghia's spiel, which, for those who care, goes something like: "What are you looking at? Hey, what are you looking at? Are you undressing me with your eyes? Poor guy. You just can’t help it, can you? Is your heart racing? Is your head spinning? Do you feel lost thinking that I could be yours forever?

But hey, why should we give it all away when you could be wasting a small chunk of your Friday watching this clip for yourself? 


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