Lexus' 'big red bow' promotion to support Toys For Tots
Lexus is making it easy for folks to donate to Toys for Tots this holiday season: just share one of the brand's well-known "big red bows" on Facebook or Twitter during Lexus' "December to Remember" sales event, and the company will contribute $5 to the charity.
For Facebook users, the process is simple: just visit the "December to Remember" tab on Lexus' Facebook page. There, you'll see a big red bow that you can share on your own Facebook wall. Click the button to post it, and -- bing! -- Lexus contributes $5 to the Marine Toys for Tots Foundation.
If you're a Twitter user, it's even easier: send out a tweet with the hashtag #lexusbigredbow, and you're done.
The promotion runs through January 3, 2012, so you have the opportunity to participate many times over the next few weeks. Lexus will contribute up to $100,000 to the charity, which has the stated goal of delivering new toys to needy children during the Christmas season, as well as "a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens".
For more information about the "December to Remember" sales event, visit Lexus.com.