Ford's 'Escape Routes' competition
Ford is looking for a few good men and women for its next Amazing Race-style competition called "Escape Routes", featuring the all-new Ford Escape. If you and a friend think you've got what it takes -- and you've both got six weeks to spare -- keep reading for details on how to apply.
According to a press release from Ford, "Escape Routes" will pit six teams of two against one another in "a series of challenges leveraging the new features and technologies of the all-new Escape including the hands-free liftgate and SYNC® with upgraded MyFord Touch®". The road-trip adventure will lead contestants to a new city over each of the six weeks; there, they'll need to complete a set of challenges -- some mental, some physical, and many featuring the Ford Escape.
Ford says that the "Escape Routes" winners will walk away with "cash and prizes", though there's no mention of how much cash or what sort of prizes there'll be. For now, we'll assume that the top team will drive off in a new Ford Escape -- but don't quote us on that.
If you'd like to join the competition, head over to EscapeRoutes.com and fill out the brief application form. You'll also need to send in a video, which "should highlight the applicant’s personality and abilities". (Translation: be cute, be funny, be hell-on-wheels, just don't be boring.) Alternately, you can attend one of these casting calls:
- December 3 -- Los Angeles
- December 10 -- Chicago and New York
- December 17 -- Dallas and Boston
- January 7 -- Seattle and Miami
- January 14 -- San Francisco and Atlanta
You'll also need to be 21, have a valid U.S. driver's license, and interestingly, members of the Screen Actors Guild are ineligible. (Complete rules and conditions here.) Perhaps most importantly, you'll need to have "a strong presence on the web" -- in other words, lots of Facebook friends, Twitter followers, and/or Tumblr subscribers.
That last part is important, because a big portion of "Escape Routes" will involve social media. Weekly episodes will run online, and each day, contestants will interact with fans and friends on various social networks. We expect that the winning team will be selected in part by online voting, but Ford hasn't posted details about that just yet.
If this all sounds a little familiar, it should -- it's very similar to the Focus Rally that Ford rolled out last year, and not entirely different from the company's highly successful Fiesta Movement. It may not be entirely original, but if we can slog through 19 seasons of The Amazing Race, surely we can handle something like this. And besides, as the saying goes, if it ain't broke...
For more details, check out the video clip below: