Subaru's 2011 'Share the Love' event
'Tis the season for year-end deals, but for folks in search of something different -- and philanthropic -- Subaru is offering shoppers a chance to get a new car and make a gift to charity, all in one fell swoop.
The deal is part of Subaru of America's annual "Share the Love" promotion, running now through January 3, 2012. For every new car leased or sold during the promotional period, Subaru will make a donation of $250 to one of five outstanding charities (previously announced at Social Car News): American Forests, the ASPCA, the Make-A-Wish Foundation, Meals On Wheels Association of America, or the Special Olympics. Shoppers choose which of the five will receive Subaru's gift.
Not in the market for a new car? No problem: you can still make a donation to charity. Just visit Subaru of America on Facebook, click the "Share the Love" tab on the left-hand side, and tap the button in the center of the page to make a $1 donation to one of the five organizations. Subaru will contribute up to $250,000 for the Facebook gifts. (So far, the ASPCA has received over 80% of the clicks, which may not be surprising, given Subaru's reputation as being one of the most pet-friendly brands on the road.)
This is the fourth year that Subaru has run the "Share the Love" program. The automaker says it contributed over $15 million to charity during the first three years, and Subaru has set a goal of pushing that number to $20 million by January 3. Considering the lean economic times that led to that $15 million sum and the slowly recovering economy, we'd be surprised if Subaru didn't exceed that goal well before the program's end.