Chrysler & Mopar Launch Site For Car Owners At 2011 LA Auto Show

November 14, 2011
Chrysler's online Owner's Center for Jeep vehicles

Chrysler's online Owner's Center for Jeep vehicles

Looking for a digital owner's manual for your Chrysler, Dodge, Jeep, or Ram vehicle? How about an easy way to order replacement parts or customized gear for your ride? Chrysler and its service, parts, and customer-care brand, Mopar, have created a series of websites to meet those needs and more -- and they're launching this week at the 2011 Los Angeles Auto Show.

The sites are called -- straightforwardly --  the Owner's Centers, and there's one Owner's Center for each Chrysler brand (though the Fiat site won't be live until December). To access the one that's right for your vehicle, just follow the appropriate link:

(FYI, if you have more than one vehicle from the Chrysler family, the site FAQ says that one "registration and password is valid for all brand sites".)

Once you've entered your VIN and registered, you're free to check out all the goods associated with your vehicle line. In addition to downloading manuals and shopping for parts and accessories, you can also check out sections for branded clothing and gear, as well as apps for your smartphone or tablet. 

Perhaps best of all, there's also a place for owners to keep track of maintenance -- what's already been done and what's coming due. That seems far more convenient (and easier to sort through) than the envelope full of receipts that many of us keep in the glove compartment or door pocket. It may be an added selling feature, too, when you sell or trade in the vehicle -- provided Chrysler allows for maintenance records to be shared or transferred from one owner to the next. 

We hope that the Owner's Centers will also allow for more communication between Chrysler and its customers. Sites like this could become a simple way for Chrysler to spread the word about recalls, and if properly configured, they could allow customers to make appointments for service, too. 

The sites officially launch this Wednesday, November 16, during the press days for the 2011 LA Auto Show, but for those who can't wait to get started, they're live now.

The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from The Car Connection. I understand that I can unsubscribe at any time. Privacy Policy.
Thank you! Please check your email for confirmation.