BMW Launches 'Mission To Drive' Year-End Sales Event

November 8, 2011

If you've been planning to purchase a new car and you've got luxury on your mind, you might want to stop by your local BMW showroom. The automaker has rolled out a slew of year-end deals to coincide with the launch of the new Mission Impossible movie.

As we've mentioned before, BMWs will feature heavily in Mission: Impossible – Ghost Protocol, the latest Tom Cruise action flick. The two most visible will undoubtedly be the high-tech BMW Vision EfficientDynamics (the concept behind the 2014 BMW i8) and the new BMW 6-Series convertible, both of which were spotted in a previous trailer for the film. Many will be driven by Cruise's character, Ethan Hunt, and you can expect that they'll have lots of camera time during the film's action sequences.

In conjunction with its close-up, BMW has announced a year-end sales event dubbed "Mission to Drive". There are a range of deals up for grabs, like $500 off the BMW 1-Series and $2,500 off the 7-Series. There are also discounts to be found through local dealers, including low APRs and special lease rates. To see what's available on your model of choice, visit the BMW "Mission to Drive" website and start browsing. The sales event runs through January 2, 2012.

In a press release, BMW also says that it will host 200 screenings of Mission: Impossible – Ghost Protocol for BMW customers, and it will sponsor a contest for an all-expense-paid trip to the film's U.S. premiere. We don't have full details about those events just yet, but we'll post them when they're made available.

In the meantime, you can catch the new trailer for Mission: Impossible – Ghost Protocol at Motor Authority. Be sure to keep your mouse near the pause button for a blink-and-you'll-miss-it look at the i8 interior and stunning heads-up display.

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