Is there a line to be crossed when advertising that your dealership is social-media aware?
If there is, Davis-Moore Nissan just might be crossing it. Its recent ad campaign running on YouTube borders on making a mockery of social media.
The short clips on YouTube hit all the right notes when it comes to poking fun at what's trending in the social-media world. From planking and owling, to self-referencing how "social" they are, all the boxes are checked. But planking is so yesterday, and owling...did that even take off?
What about bragging about how social-savvy you are, by claiming to be "socially acceptable?" Is that just a hop, skip, and a jump away from Dr. Phil and the whole self-proclaimed guru and expert thing?
We were willing to bet people really don't actually show up at Davis-Moore Nissan--or anywhere else in the real world--and start flash mobs. To be sure, we called to ask. A representative from Davis-Moore Nissan did, in fact, assure us that there have been no real flash mobs at the dealership, thank goodness.
One oddity we should have pointed out to them, though: the social media buttons on their own website are buried. There are no front-page links to a Facebook fan page, Twitter account, or YouTube profile--they're on the contact page.
We suppose the cherry on top of all this is the planking and owling contest the dealership is running on Facebook. Post a picture of yourself planking or owling on Davis-Moore's Facebook fan page, and you could win a lease for a new Nissan.
Watch the videos below and let us know in the comments, whether or not you think Davis-Moore Nissan is making a mockery of social media.
Hat tip to Sean