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Nissan Launches 'My Versa Road Trip' Contest

September 20, 2011

Automakers are finding all sorts of new ways to utilize social media to promote new vehicles, and Nissan is no exception. To promote the new 2012 Versa compact sedan, Nissan has launched the My Versa Road Trip contest.

The idea is simple: plot out a road trip using the My Versa Road Trip website and tell Nissan why it should make your road trip a reality. Of course, the website features the ability to connect to your Facebook profile allowing you to share your road trip entry with all your friends.

Nissan will announce the six winners later this fall. Along with winning your proposed road trip, each winner will receive a new 2012 Versa.

Nissan is working with comedian and the host of The Car Show, Adam Carolla, for promoting the contest. Carolla is featured in videos talking about why he decided to supposedly change his name to Adam Versa (we're sure he didn't legally change his name).

Entries will be accepted here through October 19.

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