Cadillac Converj Concept To Be Built, Called Cadillac ELR

August 17, 2011
Cadillac ELR extended-range electric car

Cadillac ELR extended-range electric car

Now it’s official. General Motors has confirmed that it will build a production version of the innovative Cadillac Converj concept vehicle and will call it the Cadillac ELR.

The ELR luxury coupe, says GM, will feature an electric propulsion system equipped with a T-shaped, lithium-ion battery, an electric drive unit, and a four-cylinder engine that serves as a generator. TheCarConnection reports that the ELR’s system is a revised version of the Voltec powertrain in the 2011 Chevrolet Volt.

In a statement, Don Butler, Cadillac’s vice president of marketing, said, “The concept [Cadillac Converj] generated instant enthusiasm…the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

As we reported when our sister publication GreenCarReports first broke the scoop of the Converj going into production, the hot concept vehicle would likely see a range of other goodies once it rolls off assembly lines. Indeed, the GM statement says that since the development of the ELR is just underway, details about production timing, pricing and model details will be released later.

As for why the name ELR was selected, GM offers the following: It’s indicative of the car’s electric propulsion technology and is in keeping with Cadillac’s three-letter international naming convention.

A Cadillac plug-in, with extended-range capability, stunning design and all the features and options befitting a luxury coupe – now that is something we can’t wait to see, and drive.

[General Motors via TheCarConnection]

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