Nissan has announced that it will utilize Quick Response (QR) coded window stickers across their product line for 2012, which makes it the first automaker to incorporate the codes on all models. QR window stickers will be required from all manufacturers by the 2013 model year.
The QR code will make the shopping experience much more interactive, especially if you’re kicking tires after hours or on the weekend.
By scanning the QR code on Nissan’s window sticker with a smart phone, buyers will be able to learn specific vehicle information such as trim level and installed options, watch video product overviews, view an image gallery, learn of any applicable incentives, check dealer inventory, request a follow-up quote or join a mailing list.
Think of the QR-equipped window sticker as silent car salesman, always ready to answer questions in a low-pressure setting. Nissan tested the effectiveness of QR coded stickers with the 2012 Nissan Altima, which was its first model to include the code.
Initial data shows that customers typically viewed multiple pages and frequently requested follow up contact. Nissan views it as delivering content on a customer’s terms, not a dealership’s terms.
Could this lead to a whole new way of car shopping and buying? We’ll have a definitive answer soon enough.