Green Volkswagen Thinks Blue Is A Better Color

August 9, 2011
I clearly remember when I stepped into a late-'90s VW Passat that I had rented for a trip to a friend's wedding. Not only was I impressed by the exterior of the VW Passat, but the interior was superb as was the driving experience at elevated speeds. However, the best was yet to come. The sun went down and I turned on the headlights, thus illuminating the dash and dials, and I was awash in a shade of blue so wonderful, so soothing, so uniformly comforting, I could barely take my eyes off the dials.

I also recall reading about the effort expended by VW to find the right shade of blue for those dials, which was a multi-year effort.  It has paid off -- when I think of VW cars, I still recall that blue. It ties in well with the VW blue on their corporate logo. It also is a perfect extension of the "blue" VW uses in its green message.

VW's image as a green car maker is pretty solid despite a Greenpeace effort to make others think otherwise. Between TDI, TSI, DSGs, BlueMotion, the XL1, and other efforts, it has solid green credentials, not to mention an electric Golf coming soon.

To further underscore these "green creds," VW has launched the latest  salvo in its "Think Blue" campaign that includes print, TV and a great website complete with lovely ads. Typical VW, it's slick, very well produced, and right on message. That message being "green mobility is really blue." While that sounds confusing, it isn't really. If green is equated with plants, trees, and natural growth, you can't do it without "blue" or water. Blue and green go hand in hand. 

The website has a great ad, which you can also see below, showing the history of VW in all its blue splendor, all set to the Beach Boys eternal summer tune of Wouldn't It Be Nice. The VW eco-history from Think Small to Think Blue is drawn using the presentation technique of “music painting.” Typical clever VW advertising, heartwarming and easy to figure out. Kind of like that VW Passat's dash.



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