2012 Buick Regal GS and Regal eAssist Priced

August 4, 2011
2012 Buick Regal GS

2012 Buick Regal GS

General Motors has revealed pricing for their 2012 Buick Regal GS and 2012 Buick Regal eAssist mild-hybrid models, and it looks like both will prove to be well priced in their respective segments.

The 2012 Buick Regal GS will start at $35,310, including a delivery charge of $860. That money buys you 270 horsepower and 295 lb-ft of torque from a turbocharged, 2.0-liter Ecotec four-cylinder engine. A six-speed manual transmission will be standard, but buyers can opt for a six-speed automatic later in the year.

Regal GS owners will also get push-button start, a flat-bottomed, leather-wrapped steering wheel, 12-way adjustable sport seats, a Harman Kardon 336-watt audio system and an Interactive Driver Control System. First launched on the Regal Turbo, the Driver Control System allows the driver to select suspension settings for the style of driving or type of road. Regal GS models will come with an additional “GS” suspension setting to maximize handing for driver enjoyment.

If the 2012 Buick Regal GS is aimed at the driving enthusiast, the 2012 Buick Regal eAssist is aimed at those more focused on comfort and fuel economy. The Regal eAssist will start at $29,530 (including the same $860 destination charge), which makes the eAssist mild-hybrid system a $2,000 option on the base model Buick Regal. Buyers of the eAssist version will get a direct-injection 2.4-liter Ecotec engine that’s paired with a lithium-ion battery system and an electric motor / generator that enables regenerative braking.

The 2012 Buick Regal eAssist achieves fuel economy of 25 mpg city and 36 mpg highway, and includes such mileage-focused details as a fuel-economy-optimized air conditioning system and an ECO gauge that coaches drivers on how to improve their driving habits. Thanks to its advanced technologies, the Regal eAssist is able to match the fuel economy performance of the more expensive Lexus HS Hybrid and the Lincoln MKZ Hybrid.

Look for both models to hit Buick dealers this fall.


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