Has The 2012 Volkswagen Beetle Given Up On Flower Power? #YouTellUs

July 14, 2011


The Volkswagen Beetle is one of those iconic cars that represents a brand. The last-generation Beetle helped put Volkswagen on the map in the U.S., but it was more of a hit with female buyers. Volkswagen hopes to even the demographic spread with the new 2012 Beetle.

The main design cues on the new Beetle are the longer C-pillar which accents the lower roofline, and flatter hood. These characteristics lead to a longer looking car with less of a bubble shape. The design is meant to attract more male buyers than the last-generation Beetle.  Add to the mix a Turbo model and you have what might be the most masculine bug yet.

Volkswagen reports that 61 percent of last-generation Beetle buyers were female, which it hopes will drop to 41 percent with the new generation.

So today we ask you, has the 2012 Volkswagen Beetle given up on flower power? Tweet us your response and make sure to include the hashtag #ButchBeetle -- and you'll join the chorus right here via CoverItLive.

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