Ford Brings Fantasy Baseball To Your Commute

June 17, 2011
Ford's SYNC System. Image: Ford Motor Company

Ford's SYNC System. Image: Ford Motor Company

The problem with things like commuting and work is that they get in the way of life’s more important aspects, such as recreation and leisure. If you’re a baseball fan, know that Ford feels your pain; the automaker is introducing a fantasy baseball update feature to its SYNC system, so that fantasy team owners can track the performance of their players behind the wheel.

The service requires a paired Bluetooth phone and an active SYNC account. Updates are weekly, and cover hitting and pitching leaders in the American League and the National League.

Ford’s SYNC Services product manager, Dave Gersabeck, said of the new feature, “It’s been estimated that nearly seven million people play fantasy baseball, and all of them scramble to get any kind of information about the very best players they should be putting in their lineups. This is all about giving our customers what they want. The Fantasy Update feature on SYNC gives our customers fantasy baseball updates quickly and concisely using easy voice commands.”

The new service has us pondering how long it will be until Ford releases a slogan like “Fantasy baseball, hot dogs, apple pie and Ford’s SYNC voice-command services,” although that doesn’t exactly roll off the tongue.

We’re not sure the NHTSA would back this as a tool to improve driving safety, but as the video below demonstrates, drivers can get updates via voice commands without ever taking their hands from the wheel or their eyes from the road.


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