Last September, the suicides and vicious bullying of half a dozen gay teenagers made national headlines.
It led columnist Dan Savage to found the It Gets Better Project, a series of videos aimed at convincing gay, lesbian, bisexual, transgender, and queer teenagers that despite bullying and worse, their lives will get better.
Now, employees at General Motors, the largest car company in the U.S., have added their own video to the ever-growing list of more than a thousand videos created by GLBTQ people and their many straight allies.
GM workers from every part of the company--sales, design, corporate intelligence, human resources, and more--tell their stories, encouraging teens to hang on and parents to love and accept their children.
The video includes contact information for The Trevor Project, whose goal is to end suicide among LGBTQ youth. Its services include a 24-hour telephone line for teens in crisis.
The GM video isn't as upbeat as some in the series, but it ends with every person delivering a ringing affirmation--some quiet, some exuberant--that it really does get better.
"It Gets Better" videos have been contributed by both everyday people and public figures, celebrities, and corporate groups, including everyone from President Barack Obama and Vice President Joe Biden to singer Jake Shears of the popular band The Scissors Sisters. And many, many others.
Given Nissan's recent stand against an anti-gay law in its headquarters state of Tennessee, perhaps it and other car companies will contribute their own videos as well. We'll keep you posted.