Volvo Kills Off The S40, V50 In The U.S.

June 15, 2011
2011 Volvo V50

2011 Volvo V50


If you’re looking for a compact sedan or wagon offering from Volvo in the United States market, you’ve got until the end of the year to snap up an S40 sedan or a V50 wagon. Volvo has announced that both models, which share a common platform, will be discontinued at the end of the 2011 model year.

Despite attempts to lure in buyers by adding content and simplifying trim levels, both the sedan and the wagon have seen sales plummet in recent years.

Given the current economic climate, Volvo spokesman James Hope said of the decision, “The S40 and V50 are great cars. Our focus, however, needs to be on our volume vehicles, specifically the S60, XC60, XC90, S80 and XC70.”

If you’re keeping track, that leaves Volvo without any sport-wagon offerings in its U.S. product line. Instead, their focus will be on all-wheel-drive and front-wheel-drive pseudo-crossover wagons, such as the XC60, XC70 and XC90. Volvo insists that there are no plans to trim the product line further, meaning that the C30 hatchback and C70 retractable hardtop convertible will remain, despite their modest sales in the U.S. market.

[Kicking Tires]

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