Audi Ad Too Close To Chrysler's Super Bowl Eminem Epic?

June 2, 2011
2012 Audi A6 Avant promo

2012 Audi A6 Avant promo

It’s one thing to film an ad as an homage to another, but it’s something else entirely to copy a successful ad almost exactly. That’s what Eminem’s publisher, Eight Mile Style, is alleging that Audi did with the video spot for their new A6 Avant station wagon. The commercial starts out innocently enough, but when the backing track changes from classical to rock at 2:09 in, there’s no mistaking that the music was “heavily influenced” by Eminem’s “Lose Yourself.”

Even the visuals are disturbingly similar, with scenes of statues, movie marquees and deserted city street. Sure the Chrysler ad was filmed in Detroit while the Audi ad was filmed in Berlin, but there’s no denying that Audi incorporated more than a little of the Chrysler 200 ad into their promo for the new A6 Avant.

Eight Mile Style has filed for an injunction against Audi in Hamburg, Germany’s Regional Court. Audi has declined to comment, but who's betting their video won’t be up much longer? Watch the A6 Avant ad, and the Chrysler 200 ad it was influenced by, then decide for yourself.



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