The Death and Rebirth of the Automotive Industry

May 23, 2011

The automotive industry has faced some, errrr, challenges in the past few years. At times, many said outright that the industry was dying.

But as 2010 and 2011 are proving, consumers and car buyers are still in the driver's seat.

As always, automotive marketing plays a big role. It's a discipline that has moved from newspapers and television to the Internet in ways that few could imagine even a decade ago. 

One of the keys to marketing success can be attributed to search engines. Automotive search-engine optimization (SEO) and pay-per-click (PPC) online ads give car dealers two tools to help them get exposure in an ultra-competitive search world dominated by Google and Bing.

These days, when people want to buy a car, they go straight to the source for most information: the Internet.

A quickly emerging factor from the carmaker level all the way down to individual users is automotive social media. It's not new, but it's still in its infancy. While we seem to have "grown up" from our days with MySpace, the arena is still wide open to new tools and methods, and online auto information is growing tremendously every day.

What does the future hold? Will the industry continue to rise on a tide of marketing from the point where all was doom and gloom, recalls were plaguing strong brands, and older entities were needing bailouts?

In other words, will the trends toward growth and prosperity that we show here continue?

Source:Automotive Marketing from TK Car Sites


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