When Honda launched its first marketing salvo for the revamped 2012 Civic, we were underwhelmed -- mostly because we're grammar nerds and the campaign's tagline has a major error front-and-center. Honda's next Civic promotion, however, looks much better, and it might even yield some good music (or at least some laughable wannabe pop stars).
In this new campaign, Honda is on the lookout for songs inspired by the ninth-generation Civic. Think that sounds corny? Maybe it is, maybe it isn't. Steve Center, vice president of national marketing operations for American Honda Motor Co., believes the promo could be a big win for Honda, Honda fans, and music aficionados: "We've seen a high crossover of Civic fans and music lovers. And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both." We'll be the judge of that, Steve.
If you think you've got what it takes to drive to the top of the charts, turn on the nearest videocam and start taping. Submissions will be accepted until Sunday, June 5, with voting to begin on June 6 (or June 8 -- the press release gives conflicting info).
Voting comes to a screeching halt on July 17. At that point, the top eight vote-getters will each walk away with $2,500 worth of music gear from Sam Ash Music Stores. The person who lands the most votes will drive away in a brand new 2012 Honda Civic, and he or she will be given the chance to perform live at a 2011 Honda Civic-sponsored concert in Los Angeles, California.
Need some inspiration? Check out videos from Madi Diaz, Maria Zouroudis, and more on Honda's Facebook page and YouTube channel. When you're ready to enter, upload your own tune at http://pub.honda.com/Xqp, then start pestering your friends to vote for you.
As a sample, here's a clip from Freewill Luminous. If you're the curious sort, you'll find Honda's official press release directly below it.
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Honda Kicks Off The Sounds of Civic Social Media Contest
The launch of the 2012 Civic gives aspiring musicians something to sing about
05/16/2011 -- TORRANCE, Calif. -- To celebrate the launch of the all-new, ninth generation Civic, Honda is sponsoring a creative songwriting competition called The Sounds of Civic, encouraging Facebook fans to submit and vote for original songs inspired by the 2012 Civic. The competition is now accepting submissions until June 5. Voting then begins June 8 and will run through July 17. Information on how to submit a song and vote can be found on the Sounds of Civic tab on the Honda Civic Facebook page (www.facebook.com/hondacivic).
"We've seen a high crossover of Civic fans and music lovers. And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both," said Steve Center, vice president of national marketing operations for American Honda Motor Co., Inc. "We know our talented fans will show off their skills and submit some great Civic-inspired tunes onto our Facebook page."
The contest has already seen a diverse group of musicians posting songs inspired by the Civic Sedan and Coupe, the sporty Civic Si and the fuel-efficient Civic Hybrid. To submit a song, contestants can enter at: http://pub.honda.com/Xqp.
The first round of voting will begin June 6. When the final votes are tallied on July 17, the top eight finalists will each receive $2,500 in music gear from Sam Ash Music Stores. The top vote getter among the finalists will be awarded a brand new 2012 Civic and have the opportunity to perform live on a 2011 Honda Civic Tour date in Los Angeles.
To kick off the contest and inspire artists, Honda reached out to several popular YouTube musicians to create their own songs about the 2012 Civic. Participating artists include Maria Zouroudis, Julia Dales, Greg Holden and Madi Diaz, as well as Los Angeles hip hop artist, Free Will. Their videos can be viewed on the Honda Civic Facebook Page and the Honda YouTube channel. Throughout the contest, fans can follow updates through the #soundsofcivic hashtag on Twitter and the Sounds of Civic tab on the Honda Civic Facebook page.