Chevy Volt Does What We Can't: Lives With Rich and Famous People

May 10, 2011
2011 Chevrolet Volt outside Detroit-Hamtramck assembly plant

2011 Chevrolet Volt outside Detroit-Hamtramck assembly plant

Celebrities, it seems, often champion environmental causes. Take Ed Begley, Jr., for example, who’s been driving electric cars for decades and currently owns a battery-powered Toyota RAV4. Begley is known to commute via public transportation and even via an electric bicycle, a sacrifice that most celebrities aren’t willing to make.

It should come as no surprise, then, that the extended range EV Chevrolet Volt has become popular among celebrities concerned with the environment; what may surprise you is that the list isn’t limited to Hollywood types.

Inside Line reports that a diverse range of celebrities are among the early adopters of the Chevy Volt. Buyers include NASCAR driver Jeff Gordon, who owns a black Volt, and author Stephen King, who bought one for his wife Tabitha. King, who spends part of his year in Florida, boasted to the Sarasota Herald-Tribune that, “…it’s like saying to the oil cartel, ‘Here, stick this in your eye.’ It’s like a license to steal.”

Even uber-car-guy Jay Leno purchased a Volt, but made sure the serial number had significance: he took delivery of VIN 12 (as in “12 Volt”, we presume) just before Christmas of 2010. Leno praised the car to the LA Daily News, saying, “I like the fact that it’s electric when you want it and gasoline when you need it.” Not to correct Leno on anything automotive related, but the Volt is electric all the time, using gasoline only for the range-extending generator.

Alyssa Milano has a Nissan Leaf, but to promote domestic harmony she purchased a Chevy Volt for her husband, Hollywood agent David Bugliari.  Former Baywatch babe Alexandra Paul, who considers herself an environmental activist, also owns a Volt but is quick to point out that she’s owned electric or hybrid vehicles for years.

Will celebrity endorsements help sell the Volt? Probably not, but it certainly does give Chevrolet’s marketing department some additional talking points.

[Inside Line]

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