Subaru Introduces The World's Worst Weatherman

May 9, 2011
2012 Subaru Impreza

2012 Subaru Impreza

Subaru has just announced a new marketing campaign highlighting the fact that with a Subaru the weather doesn't matter. The humorous video spots make use of the world's worst weatherman.

The new marketing campaign is being launched across multiple social media networks including both Facebook and YouTube. Subaru's YouTube channel now features eight hilarious videos featuring the world's worst weatherman. The spots all end with a bit about how it doesn't matter what the weatherman says if you drive a Subaru with symmetrical all-wheel drive.

On Subaru's Facebook fan page there is now a Worst Weatherman tab on the left-hand sidebar. This tab features a Forecast showdown game where you can enter your prediction for the local high and low temp for tomorrow, along with the weather conditions. You will get points for how many forecast predictions you get correct. Of course the point of the game is that the weather doesn't matter if you have a Subaru.

We find the video clips on YouTube to be quite funny. Below is one of our favorites.


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