Buy a car
from the safety of your home.
Connect with our dealer and finance partners through our site and ask for details regarding their at-home car buying services.
  • Video car tours
  • E-transaction: complete paperwork online
  • Vehicle home delivery
  • Enhanced vehicle sanitization
OK

Subaru Introduces The World's Worst Weatherman

May 9, 2011

Subaru has just announced a new marketing campaign highlighting the fact that with a Subaru the weather doesn't matter. The humorous video spots make use of the world's worst weatherman.

The new marketing campaign is being launched across multiple social media networks including both Facebook and YouTube. Subaru's YouTube channel now features eight hilarious videos featuring the world's worst weatherman. The spots all end with a bit about how it doesn't matter what the weatherman says if you drive a Subaru with symmetrical all-wheel drive.

On Subaru's Facebook fan page there is now a Worst Weatherman tab on the left-hand sidebar. This tab features a Forecast showdown game where you can enter your prediction for the local high and low temp for tomorrow, along with the weather conditions. You will get points for how many forecast predictions you get correct. Of course the point of the game is that the weather doesn't matter if you have a Subaru.

We find the video clips on YouTube to be quite funny. Below is one of our favorites.

[Subaru]

2020
The Car Connection
See the winners »
2020
The Car Connection
Commenting is closed for this article
 
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from The Car Connection. I understand that I can unsubscribe at any time. Privacy Policy.
Thank you! Please check your email for confirmation.