In May, GM Extends Military Discounts To Spouses & Retirees

May 3, 2011
GM honor badge for military personnel

GM honor badge for military personnel

If you're one of America's men or women in the armed forces, you probably know that General Motors offers discounts to military personnel, but for the next few weeks, the automaker is extending those price breaks to military spouses and retirees, too. If your purchase is a Chevrolet, GM will go one step further an make a donation to Cell Phones for Soldiers, which helps military personnel stay in touch with families.

GM's offer runs throughout the month of May, which happens to be National Military Appreciation Month. The discounts are available to active and reserve members of the U.S. Air Force, Army, Coast Guard, Marines, National Guard, and Navy, as well as spouses and retirees. The cuts apply to most Buick, Chevy, and GMC models and typically run between $500 and $4000. USAA members receive an additional discount of $750.

But wait, there's more: for every Chevy bought or leased with a military discount during the month of May, Chevrolet will contribute $100 to Cell Phones for Soldiers, a nonprofit that provides phone cards to military personnel so they can keep in touch with loved ones. Chevy has been an avid supporter of the program, collecting over 50,000 used cell phones and contributing the funds generated from recycling those handsets to the nonprofit. In the last year alone, the program has bought cards totaling 114 million minutes (over 200 years!) of free calls for troops.

If they're so inclined, Chevy buyers can also opt to have a special, exclusive "Honor" badge added to their vehicle. The badge includes a symbolic yellow ribbon and is installed free of charge during the month of May.

For more details, contact your nearest GM dealer, or check the press release below.

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Chevrolet Will Expand Military Discount in May

Spouses and retirees included in honor of U.S. Military Appreciation Month


DETROITChevrolet will honor National Military Appreciation Month by expanding the industry-leading GM Military Discount  to military spouses and retirees; offering an exclusive “Honor” badge to anyone who buys an eligible Chevrolet through the program, and by donating $100 to Cell Phones for Soldiers for each eligible vehicle sold with a military discount.

“We are committed to offering military professionals and their family members the best value in the industry,” said Dan Akerson, General Motors Chairman and CEO.  “As a former Navy man, I hold the highest regard for the men and women of our Armed Forces – past and present – who help keep our country safe and preserve our precious liberties.”

During May, the GM Military Discount program – already recognized as the best program in the industry – will be extended to spouses of Active and Reserve members, as well as retirees, of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The discount is available on most Chevrolet, Buick and GMC models with discounts typically ranging between $500 and $4,000 off the suggested retail price of the vehicle purchased.

In addition, the GM Military Discount offers a $750 discount on selected Chevrolet, Buick and GMC vehicles to eligible members of USAA, a financial services provider for the military community.

In 2010 alone, the GM Military Discount program provided more than 70,000 discounts to military personnel and their families with a cumulative value of more than $60 million.

For every person who purchases, leases or orders a new Chevrolet using the GM Military Discount in May, Chevrolet will provide an exclusive set of “Honor” vehicle badges as well as contributing $100 to Cell Phones for Soldiers, a non-profit group that provides free communication tools to troops serving overseas.

Since May 2010, Chevrolet and its dealers have collected more than 50,000 cell phones. Since the program began, proceeds from phone collections have provided more than 114 million minutes – or more than 200 years – of free calls home for U.S. troops. 

At the customer’s request, dealers will install the badges on their new Chevrolet at no additional charge. The badge features a yellow ribbon and “Honor” script, a subtle recognition of their service.

The Military Appreciation Month program will conclude with 99 “Honor & Valor” Limited Edition 2012 Chevrolet Camaro SS vehicles, which will debut during the Indianapolis 500 military personnel parade on May 28. The limited-edition Camaro will be available to order through, beginning in May.

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