Mercedes Targets L.A. For First U.S. Teen Driving School

April 29, 2011

In October of this year, teens residing in Los Angeles will have the opportunity to take driver’s training at the Mercedes-Benz Driving Academy – the automaker’s first such school in the United States. The driver’s education program will incorporate online, classroom, and behind-the-wheel training.

While there are several other auto manufacturers and third-party organizations that offer driving programs for teens that focus primarily on crash avoidance and defensive driving techniques, Mercedes-Benz intends to be the only automaker to offer a California DMV-approved program fully integrated with the Graduated Driver Licensing framework.

The goal of the Mercedes-Benz Driving Academy is to take teens beyond basic lessons of car control skills and rote learning of traffic rules and prepare them for the driving environment they’ll face on today’s roads and highways.

The fully-integrated California-focused curriculum will take students from their instruction permit license stage through provisional license. The Academy will also have an on-road only curriculum for those who have completed their driver education program through other means as well as a tailored program that helps students further develop and improve their driving skills.

Mercedes-Benz is currently recruiting instructors in preparation for the October launch.  The company is also planning to promote awareness of the importance of teaching teens to drive properly in a public service outreach program through two-hour parent-teen workshops available at approximately 20 Los Angeles high schools in late summer.



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