Study: For Shoppers, Vehicle Cost Matters More Than The Environment Page 2

April 27, 2011

The message to automakers to take away from the study, according to the firm, is that the interest in green vehicles remains, and the perception of these vehicles is mostly positive, but "converting this interest into actual sales will require concerted efforts to improve the technology and infrastructure and reduce the cost to consumers."

The other alternative: 'normal' cars that are green

2011 Chevrolet Cruze Eco

2011 Chevrolet Cruze Eco

Enlarge Photo

For those who want to keep green but keep cost way down, there are a number of small-car options that get 40 mpg or more on the highway and cost considerably less than a hybrid; examples include the 2011 Hyundai Elantra, 2011 Chevrolet Cruze Eco, and the 2011 Ford Fiesta and 2012 Ford Focus (when properly optioned).

According to Power, the market is about to see a barrage of green models, with a total of 159 hybrid and electric models expected by the end of 2016, as opposed to just 31 today.

"Despite a rapid increase in the number of alternative powertrain vehicle models projected for the next several years, automakers will be fighting over the relatively few consumers who are willing to drive green," anticipates the firm.

For anyone shopping for a vehicle and placing the priority on being green, within reason, that's nothing but good news.

[J.D. Power and Associates]

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